What is SEO
Search Engine Optimization is the process of making websites easier for search engines to view and as such you get better ranking and thus more people find your website when they search for relevant keywords.
There are two main sections to SEO On-page SEO and Off-page SEO
There are 3 main elements to On-page SEO
- Page Speed. Your website needs to load quickly and correctly to ensure that visitors to your website have the best possible experience. Google’s big drive is to ensure that visitors to your website find what they are looking for as quickly as possible. One of the main recommendations is to subscribe to a Content Distribution Network (CDN) as this will increase your page speed by around 10%. There are also several onsite methods that we use to increase the page’s loading speed. Our goal is to get mobile scores to 60 – 70 out of 100 and desktop 80 – 90 out of 100.
- Essential tags. Google does not see your website the same way we see it, it just reads the code that creates the lovely webpage we see. One of our biggest challenges is to make sure that all the code that Google sees works according to their guidelines. Each page should have only one keyword, and that keyword must be in the page title and the main heading on the page.
- Useful content. One of your biggest challenges is having website content that is useful to readers. The more informative your content the better. One of the best ways to build Off-page SEO ranking is to have great content on your website that people can share. We generally use blog posts to create this info and then share the blog info via various Social Media channels.
Off-page SEO is tougher as it is very much out of our hands. To build Off-page SEO you need other websites to link back to your website and to share content that they find on your website.
What do I get in my once-off SEO optimization?
We aim to maximize page speed and make sure that all the essential tags are in place. This process can take anywhere from 10 hours on a small website up to 100 hours on large e-commerce websites.
Page speed is tested and measured using Google’s page speed analyzer and we use several WordPress plugin’s to improve page speed. In addition, we highly recommend that a CDN is used to boost page speed.
All essential tags are check and we make sure that the whole website is in accordance with Google’s best practices. If the search engines can’t read your pages they will not add you to their database.
What does my monthly fee cover?
Your monthly covers the research and creation of a single blog post targeting one of the keywords that you are targeting. The aim of this blog post is to provide content that will help people solve a problem or answer a question. By creating this type of post other blogs will either link to your website or reference the blog post on their own, thus increasing your domain’s authority.
The blog post is also shared via Social Media channels and via a MailChimp newsletter, to increase the number of people who view it.
We will also create an A/B testing page for the blog.
What is A/B testing?
Google has a facility that allows us to create 2 very similar versions of the same page with some content and layout variations. Google will then assign different versions of the page to visitors and give us feedback on which page had a better impact.
How long does organic SEO take to kick in?
The full effects of organic SEO will take 6 to 12 months to kick in properly. The good news is that organic SEO will continue to work for 12 to 24 months even after you stop working on it.
We recommend running a Google Adwords campaign for 6 to 12 months when you start your initial organic SEO.
This will give you a short term boost in terms of page hits. Adwords allow for a budget-friendly way of getting more traffic to your website. When we use AdWords in conjunction with well-written articles and get the user to the right page, we often find that the customer keeps using them for their great returns on investment.