One of the most frequent questions I get is why should I spend money on SEO? Today I am going to give you 6 reasons why your business should be investing in SEO.

  1. You get results long after you stop.
    While Search Engine Optimization takes time to really kick in, your long term benefit will be worth it. By building your domain authority and page authority, you will continue to rank well on Google searches long after you have stopped investing in optimization.
  2. You can measure your success.
    Thanks to Google Analytics and other online SEO tools like SEMrush you can monitor and measure how successful your optimization campaign has been.
  3. It helps to get visitors to trust your business.
    To build domain and page authority, you need to provide quality information that helps visitors solve their problem. By doing this you are building credibility and trust with the reader
  4. You get great Returns On Investment.
    Yes, SEO is costly, but your ROI should always far outweigh your investment. That said you should always set yourself a target and work towards that, just make sure it is realistic and give yourself enough time to reach that target.
  5. Guide your buyers down the sales funnel.
    Since you are in control of the content on your website, why not use the call’s to action to guide your website visitor’s to where you want them.
  6. Why local SEO and Voice Search are so important.
    There has been a massive shift to local SEO which targets the audience in your geographic area. Make sure your business is listed on Google My Business.
    Voice search is also growing at an amazing rate. The past couple of years have seen a 35% increase in voice searches. If your target market includes visitors under the age of 25, make sure you are catering for voice search

I could have made this list 100 points long, but at the end of the day, SEO really is a worthwhile undertaking for any business.

We offer a range of SEO services to help your business get more from your website. Contact us today and let’s see how we can help you.

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Kind regards

Tom Capitao