One of the biggest issues slightly older phones have is that they do not display properly on cellphone and tablet screens. Many business owners don’t understand why this is a problem for their customers and for their businesses.

Let’s start with the end-user. In this day and age where users are spoilt for choice expecting a user to zoom in to be able to view the content on your screen is almost guaranteed to get the user going to a different site to find the information they are looking for.

For the past couple of years, Google has stopped indexing websites that are not responsive. The term responsive basically means that your website will change its layout based on the size of the screen that the visitor is using. The important part of your website is the content and getting that across to your visitor in the fastest way possible should be your goal.

Across over 1000 websites hosted on our servers, almost 58% of South African visitors are viewing websites via a cellphone or tablet. By not having a responsive layout you are losing out on a big chunk of your potential visitors or boosting your bounce rate. Both these scenarios are bad for your search engine ranking.

The final hurdle facing your website is making sure that it works properly on all the different web browsers out there. The site will look different on an Apple to an Android, so make sure that it works properly on both. You can use one of a number of emulators to test your page.

So, in summary, having a website that only works on a computer screen is doing your business no favors. This one small investment will make a world of difference to your ability to rank higher on search engine results.

If you are looking for help please feel free to contact us for a no-obligation quote.

 

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Kind regards

Tom Capitao